In a letter written to loyal fans and the cigar industry as a whole, Villiger President Rene Castañeda has decided to not participate in the the IPCPR trade show in 2019. This may be a trend for this year's show.
"Greetings to all our peers, customers, business associates, and friends:
We at team Villiger have been overwhelmed by the support that has been afforded us, by all of you over the last few years. Villiger’s North American operation has grown by leaps and bounds, and we look forward to continuing this trend, as we work together with you.
With the above stated, I also wish to share the news that Villiger North America has made the decision to not attend the I.P.C.P.R. this coming June 2019. As we all know the I.P.C.P.R. as an organization does an amazing job of catering to the handmade premium cigar segment. Villiger at its core is a cigar company that produces premium handmade cigars, cigarillos, premium machine-made cigars, and pipe tobacco. For this reason, we as a company have decided to direct all our efforts toward the Tobacco Plus Expo (TPE) in Las Vegas, Nevada this upcoming January 29-31, 2020.
This decision is in no way a reflection on our commitment, to the handmade premium cigar segment. We have placed much effort into creating highly rated handmade cigars, such as the Villiger La Flor De Ynclan, Villiger La Vencedora, and now the U.S. release of the Villiger La Meridiana El Mundo el Tabaco. We will also be announcing more products in the handmade premium segment, in the very near future.
We would like to thank the I.P.C.P.R. for all it has done for this wonderful industry, and we will continue to support the I.P.C.R.P. via monetary donation.
We consider the tobacco industry a unified family, and will continue to stand side by side, with all of you."
President, Villiger North America
Villiger Cigars was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality in all their products made in many countries around the globe.