The Breakdown
Mark your calendars for a good time: PSyKo Seven Cigars are going on tour in Switzerland this summer, along with Ventura Cigar Company icons, Michael Giannini and Rick Charles. The duo will be working with PSyKo Seven’s European Distributor, Oettinger Davidoff AG to showcase the cigars and Ventura Cigar’s cool, California lifestyle at a series of events in Switzerland, starting with Big Smoke in Zurich on July 6.
Big Smoke kicks off the events on July 6. A festival that celebrates the premium cigar with food, drinks, and sampling opportunities, Michael Giannini and Rick Charles will be on-hand at the Oettinger Davidoff AG booth, along with Patrick Hurd, Chief Sales Officer at Kretek International, Inc. and a big force behind the PSyKo Seven brand. The team will be greeting the over 350 attendees with PSyKo Seven smokes and swag. Big Smoke tickets are still available and can be purchased at cigar.ch/big-smoke/tickets/.
Giannini and Charles continue the PSyKo Seven Swiss tour with events held at select premium tobacconists. Free to attendees, guests will be treated to PSyKo Seven cigars and gear, while sharing smokes with the lively Ventura Cigar duo. Events will be held at the following locations:
July 10, 2019
Gentleman’s Cigars & More GmbH
Blumenstrasse 25
9403 Goldach
July 11, 2019
1920 Cigar Lounge
Rue de l’Ancienne Pointe 30
1920 Martigny
July 12, 2019
Tabashop Monbaron
Grand’ Rue 46
1820 Montreux
July 13, 2019
Don Alejandro’s Cigar Lounge
Industriestrasse 12
8305 Dietlikon
The tobacconist events do not require tickets or reservations.
“PSyKo Seven is coming in big,” says Rick Charles, International Markets Manager for Phillips & King, part of Ventura Cigar Company’s distribution arm. “We have a solid partner in Oettinger Davidoff AG, and we’re pleased to be working with them to grow the PSyKo Seven brand. At these events, we hope to really reach the Swiss consumer, have some fun, and get them to ‘Embrace the Madness’ with us. This is just the beginning.”
“This is a bit of a coming out party for PSyKo Seven,” says Giannini, General Manager at Ventura Cigar Company. “The cigars have only been available for less than a year in Switzerland, so it’s time to make some introductions. Share some stories, get to know our consumers and our tobacconists over a few smokes. Rick and I are really looking forward to it.”
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Ventura Cigar Company
Ventura Cigar Company (VCC) is a unique cigar brand born in sunny Southern California that is on a mission to create memorable, complex cigar blends that excite the senses and reward discriminating palates. Their flagship Archetype, Case Study, Project805, and PSyKo SEVEN brands offer multiple award-winning blends that earned 90+ ratings in Cigar Aficionado, Cigar & Spirits, and Cigar Snob. And Archetype’s Axis Mundi won #13 Cigar of the Year for 2017 from Cigar Aficionado. Ventura Cigar Company also distributes Tommy Bahama Luxury Cigar Accessories and the 4th Generation Tobacconist and Comoy’s of London lines of pipe tobacco products, extending its reach and tradition of offering top-quality tobacconist products. Pipes and blends under these brands are cultivated through generations of craftsmanship, making them longtime favorites of pipe tobacco enthusiasts.