Coming off of the success of their initial release, Alec & Bradley Blind Faith, Alec and Bradley Rubin, the namesakes of father Alan Rubin’s Alec Bradley Cigar Co. announced today the release of their second cigar line- Alec & Bradley Gatekeeper.
The Rubin brothers searched out E.P. Carrillo (EPC) cigar maker Ernesto Perez-Carrillo for the project. An inspiration to Alec and Bradley, Ernesto is praised by many in the business as the “Godfather” of cigars.
“We are a part of the next generation of the premium cigar business and Ernesto is a legend,” Bradley said. “As Alec and I began learning the processes, we started to appreciate all facets of the business. Though we are under the Alec Bradley Cigar Co. umbrella, my brother and I want to provide enthusiasts with an experience different from the Alec Bradley portfolio- the opportunity to work with Ernesto and Dominican tobaccos is something completely different from anything coming out of Alec Bradley.”
The brothers agree that working with Ernesto, the latest recipient of Cigar Aficionado“Cigar of the Year”, is a rite of passage.
“Working with Ernesto opens up new doors for Bradley and me,” added Alec. “Ernesto is a gatekeeper to new opportunities and experiences for us- thus the name Gatekeeper.”
After completing their respective college careers, Alec and Bradley joined their father at Alec Bradley Cigars where they learned the business inside and out before having the opportunity to become cigar makers. Once both young men demonstrated their competency and love for the business, they tried their hands at cigar making. With 3 sets of rollers at Raices Cubanas in Danli, Honduras, they created Blind Faith, a limited production Honduran and Nicaraguan cigar. The name was literal, as tobacconists and consumers alike needed to have blind faith in trying a product from untested cigar makers.
Alec & Bradley Gatekeeper is being presented in 20 count boxes with Gothic Era inspired artwork purveying the fervent, take no prisoner’s attitude the brothers are pursuing to make their mark in the cigar industry. Both brothers agree that they don’t want to be known as Alan’s sons, but as cigar makers in their own right.
Alec & Bradley Gatekeeper will be unveiled at IPCPR 2019 at the end of June. Featuring an Ecuadorian Habano Wrapper, Nicaraguan Binder and premium fillers from Nicaragua and Dominican Republic, Gatekeeper is being produced at Ernesto’s Tabacalera La Alianza in Santiago, Dominican Republic. Gatekeeper is Alec and Bradley’s first regular production, global release and will be available in Corona (5 1/8 X 42, MSRP $8.75 per cigar), Robusto (5 X 50, MSRP $10.50 per cigar, Toro (6 X 52, MSRP $11.50 per cigar) and Gordo (6 X 60, MSRP $12.25 per cigar). Ship dates for Alec & Bradley Gatekeeper will be announced at IPCPR.
As a company we’ve had our ups and downs, but we are proud of the fact that many have come to love and enjoy our cigars. I could sit here and tell you things like “our brand is synonymous with quality” and “we make the best cigars”, etcetera, but the reality is that we just want to make cigars that people can enjoy. The part of our history that really makes us who we are today comes down to a 10-second encounter that changed everything.