Alec Bradley Cigar Co. founder Alan Rubin announced today the promotion of Michael Serota to Vice President of Sales.
Michael joined Alec Bradley in May of 2011 and has worked his way through many different roles- including operations, sales support and, most recently, key account management.
“Michael is an integral part of the Alec Bradley family,” said Alan. “He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with Alec Bradley.”
Michael will be managing the national sales team, as well as continuing relationships with key accounts.
“I would like to thank Alan and Executive Vice President Ralph Montero for believing in me and offering me the position of Vice President of Sales,” Michael said. “It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at Alec Bradley wears multiple hats.”
Michael will be assuming the role immediately.
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As a company we’ve had our ups and downs, but we are proud of the fact that many have come to love and enjoy our cigars. I could sit here and tell you things like “our brand is synonymous with quality” and “we make the best cigars”, etcetera, but the reality is that we just want to make cigars that people can enjoy. The part of our history that really makes us who we are today comes down to a 10-second encounter that changed everything.