Drew Estate unveils today the creation of the ACID Accents collection, an ongoing series of regional exclusives to be available to Drew Diplomat retailers in specific regions, celebrating the 20th Anniversary of ACID cigars. The first two ACID Accents, “Jay Street Posse” and “B-More 410”, will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.
Exclusive to the New York City area, we are taking it back to our DUMBO (Down Under the Manhattan Bridge Underpass) roots with the ACID Accent Jay Street Posse, a 4.5” figurado with a ring gauge ranging from 52-62. Jay Street in Brooklyn is the birthplace of Drew Estate, and we honor our New York Accent with a brash Sumatran wrapper over robust Nicaraguan binder and fillers. Also ready for release is the B-More 410, a 4.5” x 60 vitola exclusive to all Maryland Drew Diplomat Retailers. This bold blend also features a Sumatran wrapper and is the perfect complement to the “Charm City.”
Jonathan Drew, President and Founder of Drew Estate illuminates, “When we first introduced ACID Cigars, our challenge was having the Retailers accept the brand into their stores because the industry was so extremely conservative. Now that ACID is truly a top performing brand nationwide, we look to honor those regional pockets of Retailers with local exclusives that are truly bangers. The Cubans are really good at introducing excellent regional sticks, and I’ve always liked the approach. We want ours to be purposeful and speak to our roots.”
The ACID Accent Jay Street Posse is a 4.5” x 52-62 figurado sold in a 10-count soft pack with an MSRP of $92.00, exclusive to Drew Diplomat Retailers in a 50 mile radius of New York City, plus all of Long Island, and will be shipping in August
The ACID Accent B-More 410 is 4.5” x 60 sold in a 10-count soft pack with an MSRP of $80.00, exclusive to Drew Diplomat Retailers in Maryland, and will be shipping in August
We will also include a Merchandising Tray with initial shipments of both Accents to retailers.
Future ACID Accents are currently planned to be released in the second half of 2019 for Texas, California, Atlanta and Chicago. Details to be announced, coming soon.
For full coverage of ACID Accents Program and all of Drew Estate’s IPCPR national releases check out our 2019 #DEIPCPR promotion at www.drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #3213), and a crafted ACID cocktail under the Water Tower.
The Drew Estate story is one of daring, heartbreak & success but, most of all, one of passion for cigars and the country of Nicaragua, where we have been making cigars since 1998.