Omar de Frias is proud to announce the hiring of Robert Hernandez as the new Regional Sales Manager based in Florida and Georgia. Robert comes to Fratello with years of successful sales experience. He will be responsible for reaching out to existing customers to make sure their needs are met while developing new partnerships within the region.” Said de Frias.
“Robert has worked in the past for Villiger Cigars North America as Regional Sales, in charge of Arkansas, Louisiana, Oklahoma, and Texas” Said de Frias.
“I’m beyond excited to join Fratello. I have been a fan of what Omar and his team have been able to achieve to date. As the new Sales Executive for Fratello in the Southeast I plan to expand on Fratello’s footprint and take our brand to new heights” Said Hernandez
Fratello Cigars was established in 2013. Since inception Fratello has grown to be sold in 800 brick and mortars in the US and 9 international destinations.
Conceptualized 20 years ago when Don Rafael, manager of the small store next to my home, brought me to watch a torcedor (cigar roller) perform his art. The torcedor finished the cigar, handed it to me and said "Kid, welcome to the true gentleman's club"...