Springfield,VA (January, 8th 2020) –Fratello Cigars and Omar de Frias are pleased toannounce three new products to debut at the January TPE trade show in LasVegas, NV.
FratelloBlu, Fratello Rosso and Fratello Verde are bundles that are intended to caterto “Fratello lovers that want a little extra bang for their buck,” says deFrias. “This is an exciting time for us as we’re diving into a new segment ofthe market, one that we hope will grow our family and our footprint in theindustry.”
Producedby La Aurora in Santiago Dominican Republic, the 15-count bundles aim to keepit simple by only offering two sizes in each blend; a 5 x 50 Robusto and a 6 x50 Toro. The blends are:
Individual cigars areslated to retail for $3.25 each and packed in bundles of 15 cigars. Fratelloplans to begin shipping March 15th 2020.
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Conceptualized 20 years ago when Don Rafael, manager of the small store next to my home, brought me to watch a torcedor (cigar roller) perform his art. The torcedor finished the cigar, handed it to me and said "Kid, welcome to the true gentleman's club"...