Alec Bradley Cigar Co. today announced that the Alec Bradley Project 40 Maduro is now shipping to tobacconists. Project 40 Maduro is the second cigar line in the 'Experimental Series' and the follow-up to the critically acclaimed Project 40 line of cigars.
"When Alec Bradley announced the release of Project 40 Maduro in October, we were overwhelmed by the positive responses we received from enthusiasts, tobacconists and the media," said Alec Bradley Director of Sales & Marketing, Jonathan Lipson. "The wait is finally over and we are extremely excited to share this new release with the cigar community!"
Project 40 Maduro is named for a scientific concept relating to how outside influences positively affect one's well-being. Alec Bradley Founder, Alan Rubin contends that a cigar, with a proper blend and value proposition, is the key to taking control of one's happiness.
With that theory in mind, Rubin blended the medium-plus bodied Project 40 Maduro, which features a lush Maduro wrapper from San Andreas, Brazilian Habano binder and all Nicaraguan filler. Project 40 Maduro will retail for less than $7 per cigar (before applicable taxes)!
Project 40 Maduro is being presented in handsome white, maroon and gold, 24 count boxes featuring the ‘Alec Bradley’ and ‘Project 40 Maduro’ logos and will be available in 3 sizes. The vitolas are named after their dimensions - 05.50 (MSRP $5.75 per cigar), 06.52 (MSRP $6.25 per cigar) and 06.60 (MSRP $6.50 per cigar). All prices are US before any applicable taxes. Alec Bradley Project 40 Maduro is being produced at J Fuego Cigar Co De Nicaragua in Esteli.
As a company we’ve had our ups and downs, but we are proud of the fact that many have come to love and enjoy our cigars. I could sit here and tell you things like “our brand is synonymous with quality” and “we make the best cigars”, etcetera, but the reality is that we just want to make cigars that people can enjoy. The part of our history that really makes us who we are today comes down to a 10-second encounter that changed everything.