Alec Bradley Cigar Co. founder Alan Rubin first announced his acquisition of Lars Tetens Brands in April of this year. The acquisition created a partnership between the two cigar makers, Lars Tetens and Alan Rubin; as well as a sales and distribution agreement with Alec Bradley Cigar Co.
Since 1979 Lars Tetens has been renowned in the cigar world for innovating a unique and labor intensive conditioning process using essential oils and botanicals to make the most exotic premium cigars on the market. Conditioned cigars are new to the world of Alec Bradley and at the time of announcement, neither Alan nor Lars speculated as to which of the plethora of cigar brands Lars Tetens would resurrect under the new partnership.
Only a few weeks ahead of the 2019 International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show in Las Vegas, representatives from Alec Bradley can confirm that the new online home for Lars Tetens is larstetenscigars.com; as well, they have announced the initial brands that are being relaunched in full scale.
“This is a very unique opportunity for Alec Bradley and Lars Tetens. We sifted through a ton of Lars’s grandfathered blends and lines and found the most unique items to feature as our first foray into the world of Lars Tetens” said, Alec Bradley Director of Sales and Marketing, Jonathan Lipson.
Always a character, Lars noted that “we are going to sell a shit load of these cigars!”
“As we are reacquainting the cigar world to Lars Tetens cigars,” said Alan, “Lars and I made a conscious decision to color code the boxes to represent the flavor and body levels of the cigars. Blue is mild, white is medium, orange is full and red is ‘Sweet N Spicy’. All of the boxes feature original graffiti artwork from Lars himself. Our goal is to expose as many cigar enthusiasts to Lars’s products in the easiest way possible. This is a very exciting opportunity and it is time to bring the Lars name back to prominence where it belongs!”
Lars Tetens cigars will be featured at the Alec Bradley booth at IPCPR 2019. Shipping is expected Mid-August 2019.To learn more about Lars Tetens, please visit larstetenscigars.com.
As a company we’ve had our ups and downs, but we are proud of the fact that many have come to love and enjoy our cigars. I could sit here and tell you things like “our brand is synonymous with quality” and “we make the best cigars”, etcetera, but the reality is that we just want to make cigars that people can enjoy. The part of our history that really makes us who we are today comes down to a 10-second encounter that changed everything.